A useful way to understand the successes—and the stagnation—of big tech is through the lens of organisational advantage. Not just what a company did, but how it was set up to win.

I've noticed a trend—in work retrospectives, in personal conversations—that we often default to the assumption that every misstep, every mishap, every mistake comes with a neatly packaged lesson. The impulse makes sense; it's comforting to think we can distill chaos into tidy wisdom.

Custom pokemon designs.

Even a small change in strategy can be profoundly disruptive. That's because strategy isn't just downstream of purpose—it is purpose, in motion.

I've been thinking lately that I should spend 10% less time doing, and 10% more time learning.

As I recently posted, I bought the AirPods Max and one of the nice features there was its massive 20-hour battery life. This is actually the third device I've bought in six months where battery life has been a massive part of loving it.

As a lifelong Apple user - yep my parents were designers and I've never owned a PC - I've always slightly tongue-in-cheekily said that Apple products just work. And, of course, they do work pretty well.

I absolutely love wandering around stationery shops and it's taken me a good long while to begin to resist buying absolutely unnecessary notebooks which I inevitably end up not using very much of.